We, instead, were most inspired by and aiming for the kinds of things we loved most on YouTube, but making the most of the motion design and animation skills we all had and the journalistic institution we were a part of. When we started, most newsrooms were making work that was like cable news some others were making short, character-driven documentaries that might be the kind of thing you’d see at a film festival. Joe Posner, VP, Creative Development: It’s been such a great adventure. What has it been like to see Vox video grow over time? To celebrate, we asked VP of Creative Development Joe Posner, Senior Producer Joss Fong, Editorial Director Mona Lalwani, and Managing Producer Valerie Lapinski to explain how we built it, the impact of the Vox video program, and where we’re going. This week, the YouTube channel reached a massive milestone: We officially hit 10 million subscribers on the channel.

Vox videos are now watched in over 240 countries by students, educators, and policymakers and have helped bring clarity to everyday questions and the big challenges of the day. It’s now grown to 31 talented producers, animators, and story editors, who have produced over 1,335 videos, racked up 2.6 billion views, and helped launch shows like Glad You Asked on YouTube Originals, Explained on Netflix, and Level Playing Field on HBO. When Vox launched a dedicated YouTube program seven years ago, it was a team of two, aiming to create a new type of explainer video for the internet.

Vox youtube subscriber count